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Wednesday Journal
 

Can we get your help?
Three trend themes, it's your choice to decide which we launch first.

Here, at Eclectic Trends, we work with three Mega Trends: Health/Wellbeing, Nature As A Muse/Sustainability, and Urbanization.

I've given a few non-public trend lectures in the past 4 months on the new topics. Now, we will bring the trend research available as digital trend books.

Evert report is labor-intensive; they will be published one by one.
Since we do not have a preference, we'd like to see yours.


Let us make today's edition more interactive!
We made it super short and easy to answer.

 
I.HEALTH/WELLBEING
Current

THE NEW CARE ECONOMY


Consumers have become hyper-focused on their wellness, care, and self-care during the pandemic.

The term 'care' long-time associated with the health industry, is expanding into a more holistic sense. And wellness has become a boundless source of opportunities if you understand the different angles of it.
41% of consumers say they can't find what they want at their preferred shops.


Wellness sectors are no longer siloed industries; care and wellness converge into our homes and communities, our work, travel, and leisure.

You'll learn:
  • why we're not interested in transaction-driven brands only
  • how brands can engage with the individuum who is living probably the largest shift in consumer behavior in modern times.
2. NATURE AS A MUSE/ SUSTAINABILITY
Missed it
ESSENTIALITY

The constant connection to digital devices in 2020 makes us crave the most untreated expression of nature.

Austerity and a minimum almost raw expression become aspirational while craftsmanship goes mainstream through collaborations supported by mass volume brands.

Our relation with nature is further expressed by care: rooftop farming, kitchen farming, and community gardening allow us to live the spirit of nature in all its seasons and reconnect with our essence.

You'll get insights on:
  • the expansion of The Fifth Facade and its meaning
  • why we are back to a rather raw expression of creativity


3. URBANIZATION
Missed it
AUTONOMOUS CLUSTER

The period we live in requires us to rethink the way we live; one could speak of the beginning of a real "domestic revolution."

The home's vision as a "closed system" is destined to change into an "open system." So does furniture, decor, and architectural structures.

Let's imagine homes as "units" grouped, which form a self-sufficient cluster where communities take care of and support each other.

We've become more self-sufficient in the past 12 months, so does our lifestyle.

But do brands actually respond to that shift?

We'll share:
  • why comfort has become the magic word
  • how the Future Of Living ideally looks like


LAST THOUGHTS

Our corporate clients use to book trend sessions where we touch on all three topics to get a general overview.
They do have one preferred theme they know they need to work the most on.
I'm curious to see if it matches your preference.

It takes less than one minute.

Thanks for your input today. I appreciate it!
Un abrazo.
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PD: I'll be back with the usual information and inspiration-packed Wednesday Journal in a couple of weeks. Enjoy your Eastern break meanwhile! G, x
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